Latest Insights & Research

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Development

The Neuroscience of Soccer: How Passion and Loyalty Ignite the Brain

Neuroscientists have been studying the passionate world of soccer to understand the complex emotions that fans experience. These emotions range from elation to despair and sometimes even violence. A new study involving brain scans of soccer fans reveals intricate details on how passion and rage are processed within the brain. Understanding the Emotional Highs and […]

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Business

The Lasting Impact of New Stadiums?

When it comes to the development of soccer, one aspect that has always intrigued fans and analysts alike is the effect of new stadiums on attendance. Traditional wisdom, based on US-based studies, held that the surge in attendance following the introduction of a new stadium was merely a “novelty” or “honeymoon” effect – short-lived and […]

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