Latest Insights & Research

Stay informed with the latest public health research, insights, and evidence-based analysis from our team of experts.

Culture

Why Fans Stay When Teams Fall

Here’s a stat that might surprise you: When a club gets relegated, fans don’t pull away—they actually feel more connected to their team. That’s what a major longitudinal study of German Bundesliga supporters discovered. And for coaches, club leaders, and player-development directors, this insight is more than interesting trivia—it’s a roadmap for building healthier, stickier […]

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Development

The Neuroscience of Soccer: How Passion and Loyalty Ignite the Brain

Neuroscientists have been studying the passionate world of soccer to understand the complex emotions that fans experience. These emotions range from elation to despair and sometimes even violence. A new study involving brain scans of soccer fans reveals intricate details on how passion and rage are processed within the brain. Understanding the Emotional Highs and […]

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Business

The Lasting Impact of New Stadiums?

When it comes to the development of soccer, one aspect that has always intrigued fans and analysts alike is the effect of new stadiums on attendance. Traditional wisdom, based on US-based studies, held that the surge in attendance following the introduction of a new stadium was merely a “novelty” or “honeymoon” effect – short-lived and […]

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