Latest Insights & Research

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Culture

The Sideline Effect

You’ve seen it. One parent shouts, “Ref, open your eyes!” Another pumps a fist after a great pass. A third quietly claps, smiling as players hustle back on defense. Same game—completely different lessons. A new study from Sweden by Erik Andersson (Sport, Education and Society, 2020) explores how parental behavior in youth soccer not only shapes kids’ […]

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Culture

Making Soccer Accessible for All

Imagine you’re a soccer parent: your child shows remarkable talent, scoring goals and making friends on the field. Their coach suggests they join a competitive league to take their skills to the next level. You’re thrilled—until you see the costs. Soccer cleats, uniforms, tournament fees, and travel expenses quickly pile up, leaving you wondering how […]

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