Latest Insights & Research

Stay informed with the latest public health research, insights, and evidence-based analysis from our team of experts.

Culture

Can Soccer Fans Shape the Future of the Game

Imagine a game where the roaring support of fans isn’t just heard from the stands but echoed in the boardroom. Across Europe, soccer fans increasingly feel sidelined, excluded from decision-making as commercialization drives clubs away from their core values. For many fans, soccer is more than just a sport—it’s an identity, a community, and a […]

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Business

The Power of Free: Changing the Game in Soccer Coaching and Club Recruitment

In the world of sports and physical activity, one factor that consistently influences participation, especially among the young, is cost. The article “A Scoping Review Exploring Whether a Free ‘Offer’ Devalues or Widens Sport and Physical Activity Participation Amongst Children and Young Adults Aged 0–25” sheds light on this critical issue and its implications for […]

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