Latest Insights & Research

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Strategy

Mastering Penalty Kicks: Insights to Boost Your Game

Penalty kicks can define a match—just ask any player who’s had to face the pressure of that 12-yard shot. With nearly 78% of penalty kicks finding the net in professional leagues, they might seem like a guaranteed goal, but the science says otherwise. Recent research (will download a .pdf) examining over 7,000 penalty kicks across […]

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