The New Face of U.S. Soccer: A Chesapeake Bay Retriever.
Say hello to the newest symbol of American soccer pride: a spirited Chesapeake Bay Retriever, chosen to represent the grit, energy, and heart of all 27 U.S. National Teams.
And here’s the best part: U.S. Soccer Insiders get to choose its official name.
As the country gears up for the massive wave of soccer energy heading toward 2026, this mascot is designed not just to cheer from the sidelines but to build community, strengthen fandom, and become a face kids and adults alike will instantly recognize.
Why a Chesapeake Bay Retriever?
The Chesapeake Bay Retriever it a breed known for courage, loyality, work ethic, and enthusiasm. These traits perfectly embody the identity that U.S. Soccer is trying to cultivate
The mascot’s kit number, 27, represents all 27 National Teams under the U.S. Soccer umbrella—from the USMNT and USWNT to Para Soccer and Extended National Teams. This is more than a mascot—it’s a unifying symbol.
The Name Game: You Choose What Goes on the Collar
U.S. Soccer is giving Insiders the exclusive chance to pick the mascot’s name. Voting is open now and closes December 12. Here are the contenders:
Scout
Inspired by U.S. Soccer’s continuous hunt for emerging talent across the country.
Bayley
A nod to the Chesapeake Bay—the breed’s birthplace and a reference steeped in American heritage.
Banner
A patriotic tribute to The Star-Spangled Banner and everything it represents.
Each name captures a slightly different slice of the U.S. Soccer spirit. Will fans choose something bold? Something historical? Something fun? Your vote decides.
How to Cast Your Vote
Voting is quick and exclusive to U.S. Soccer Insiders:
- Enter your Insider email
- Choose your favorite name
- Submit before December 12
- Collect your 100 reward points once voting closes
It’s a small action that helps shape the identity of U.S. Soccer’s first-ever mascot—a moment fans will look back on years from now.
More Than a Mascot: A New Era of Fan Engagement
Mascots do something special: they bring people together. Expect to see this Retriever at:
- U.S. Soccer matches
- Youth camps
- Special events
- Fan engagement zones
- Community outreach programs
Mascots spark joy. They welcome new fans. They help kids connect with the sport. They build tradition. As we approach the 2026 World Cup—hosted right here in North America—this mascot will play a real role in shaping the culture around the crest.
Final Whistle
U.S. Soccer’s new Chesapeake Bay Retriever mascot it’s a symbol of where the federation is heading: bigger, bolder, more connected, and more fan-driven than ever before. It’s likely to join the legendary list of previous World Cup mascots, like La’eeb, Zabivka, and Fuleco!
So go vote. Give the pup a name. And get ready to see this energetic four-legged teammate everywhere as we march toward 2026.
Which name are you going with—Scout, Bayley, or Banner?