Latest Insights & Research

Stay informed with the latest public health research, insights, and evidence-based analysis from our team of experts.

Analytics

How Data Can Transform Soccer Fan Engagement

Teams are constantly searching for ways to win matches and win over fans. Picture this: your team has a loyal supporter who buys jerseys each season and rarely misses a game. Now, imagine if your team had the tools to identify hundreds more fans with the same potential. This is precisely where the magic of […]

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Strategy

Who’s Heading the Ball Better?

Picture the exhilaration of a soccer game as the ball arcs high above, two players leap into the air, eyes locked on it. A powerful header can be the difference between a goal and a missed chance, and the skill behind this move has just taken center stage in a new study comparing heading techniques […]

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Development

Tactical and Emotional Development

Imagine your soccer team down by one goal in the last five minutes of the match. Players scramble to keep their composure, make split-second decisions, and push their physical limits to equalize. Soccer isn’t just about running fast or kicking hard—it’s a symphony of physical fitness, tactical brilliance, and emotional resilience. A recent study dives […]

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Development

How Speed Shapes Women’s Soccer Success

Imagine this: you’re coaching a women’s soccer team in the Spanish First Division. It’s game day, and every sprint, every dash counts. Now, picture two players—one darting down the wing at lightning speed, outpacing the defense, and another controlling the center, moving with intensity but less explosiveness. What’s the difference? And how could understanding their […]

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Development

Testing for Soccer Success

Imagine standing on the sidelines of a soccer game. The energy is electric as players sprint, pass, and shoot with precision. But what separates a promising young player from a future star? Behind the scenes, soccer clubs use science-driven testing to shape careers and enhance performance. From youth academies to elite leagues, these assessments reveal […]

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Culture

Can Soccer Fans Shape the Future of the Game

Imagine a game where the roaring support of fans isn’t just heard from the stands but echoed in the boardroom. Across Europe, soccer fans increasingly feel sidelined, excluded from decision-making as commercialization drives clubs away from their core values. For many fans, soccer is more than just a sport—it’s an identity, a community, and a […]

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Health

Soccer Heading and Player Safety

How many headers did you see last weekend? That iconic move—players leaping to meet a flying soccer ball with their heads—has shaped the game for generations. But behind the drama lies a growing concern: what is the true cost of heading? Recent research shines a light on how we understand this fundamental skill and its […]

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Strategy

The Unequal Journey of Minority Soccer Coaches

Imagine stepping into a soccer academy as a coach, ready to inspire young talent. Now, imagine that your skills and passion are often overshadowed by assumptions tied to the color of your skin. This is the reality for many minority coaches in soccer academies across England. The field may look equal from the stands, but […]

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Business

Does a Long-Term Contract Really Improve Soccer Performance?

When a talented soccer player signs a long-term contract, fans and coaches alike may assume that they’ll see a stellar performance. After all, security in a player’s position should free them to focus on the game, right? However, new research challenges this assumption, revealing that contract length may not actually drive increased effort or improve […]

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Strategy

How Tactics Win Games

Soccer is a beautiful, chaotic game where victory hinges on more than just physical skill. It’s also about how well teams can adapt to the flow of the game. Whether you’re a coach or a player, understanding the tactical side of soccer can give you an edge over the competition. This blog dives into recent […]

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