Latest Insights & Research

Stay informed with the latest public health research, insights, and evidence-based analysis from our team of experts.

Culture

Can Sports Drive Racial Justice? What the Evidence Says

Note: This article is cross-posted from our sister site: This Week in Public Health. On a warm summer night in 2020, a local health department staffer scrolls through her phone after a long shift. The headlines aren’t about COVID case counts or vaccination clinics. They’re about athletes—kneeling, striking, refusing to play. In between emergency briefings […]

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Culture

What Parents Say vs. What Kids Hear

You’ve seen it a hundred times. A parent leans forward on a folding chair, hands cupped around their mouth, yelling instructions during a U9 match. After the game, that same parent says, “I just want my kid to have fun.” Here’s the tension: what parents say they want in youth soccer often doesn’t match what […]

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Culture

The Secret Sauce of Youth Soccer

Picture a Tuesday night training session. Cones are laid out. Bibs are handed out. But something feels off. One kid hangs back. Another snaps after a bad touch. A third is talented but disengaged. Most coaches respond the same way: more structure, more discipline, more reps. But here’s the uncomfortable truth backed by research: the […]

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Culture

The Sideline Effect

You’ve seen it. One parent shouts, “Ref, open your eyes!” Another pumps a fist after a great pass. A third quietly claps, smiling as players hustle back on defense. Same game—completely different lessons. A new study from Sweden by Erik Andersson (Sport, Education and Society, 2020) explores how parental behavior in youth soccer not only shapes kids’ […]

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Culture

Why Fans Stay When Teams Fall

Here’s a stat that might surprise you: When a club gets relegated, fans don’t pull away—they actually feel more connected to their team. That’s what a major longitudinal study of German Bundesliga supporters discovered. And for coaches, club leaders, and player-development directors, this insight is more than interesting trivia—it’s a roadmap for building healthier, stickier […]

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Culture

The Science Behind Soccer Fans’ Brain Activity

Soccer isn’t just a game; it’s a profoundly emotional experience that resonates deeply with fans worldwide. Recent findings have revealed new insights into the impact of this sport on the brain. Let’s explore the fascinating science behind the brain activity of soccer fans and what it can teach us about passion, rivalry, and even fanaticism. […]

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Culture

Winning Fans, Not Just Matches

Are you following up on Facebook? This post tells you why you should! It’s matchday—but before the whistle blows, millions of fans have already watched the lineups on Instagram, retweeted the club’s hype video, and dropped fire emojis under a TikTok goal montage. Today, the real pregame battle isn’t just on the field—it’s online. A […]

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Culture

Title: Fix Small Problems, Stop Big Trouble

Picture this: a fan hurls a plastic bottle onto the pitch. Nobody intervenes. Soon, chants turn abusive, tempers flare, and before long, fights break out in the stands. What started as “just one bad moment” snowballs into chaos. A new study in Frontiers in Psychology brings fresh insight into why this happens. Using the Broken […]

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Culture

Crowd Power in Soccer

Picture this: your team is up 1–0 at home. The final 15 minutes drag on, and the crowd grows louder with every defensive stand. The energy is electric. Players run harder, tackles bite stronger, and shots come faster. Now imagine the same match in an empty stadium. No chants. No pressure. Just silence. Would your […]

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Culture

The Science Behind Soccer’s Magic Hold on You

Ask any coach, player, or club leader why soccer matters, and you’ll get answers about passion, teamwork, and love for the game. But dig deeper, and science reveals something even more fascinating: soccer’s magic comes from how it taps into our brain’s reward systems, ancient rituals, and social instincts. A new study takes an evolutionary […]

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